A smaller manufacturer can benefit from the passion of an owner who knows that he/she has a great product, but doesn’t have the “street smarts” that can only be gained from hands-on experience of building brands.
Larger companies are often unable to focus on building a brand from the bottom up. This takes street smarts and guerilla sales work, strategies not often used by larger companies. Additionally, in larger companies the spirit of the brand is often overlooked and/or lost.
Michael functions in an Advisory or Board Members’ role for a fraction of the cost of employing a salaried executive. His goal is to help CEO’s get another perspective. He offers suggestions from a perspective of an experienced industry veteran.
Michael acts as a hands-on advisor or board member. He actively connects with CEO’s weekly to follow up on ongoing projects, makes himself available in person if needed or by conference calls, as well as participates in quarterly meetings in person or as needed.
For manufacturers who might be new to the world of distribution and/or brokers, Michael has created some PowerPoint presentations to help understand the workings of these two assets. For additional details and valuable insights, visit Working with Brokers and Working with Distributors.