Michael Hoare 917.297.8011
www.michaelhoare.com       
mh@michaelhoare.com 

OBJECTIVE

To utilize my four decades of experience to become a board member or Senior
Advisor of Sales and Distribution Strategy to help your company achieve its goals.
An evaluation of current sales and broker teams, key accounts, and projected sales
strategy will be conducted. I will also conduct a review of current distribution,
possible additional channel strategies and sales/broker support for those channels
if needed. Sales team mentorship/ guidance will be provided as well as
assistance in line extensions and private label opportunities.

 

EXPERIENCE

Senior Vice President of Sales : Ingrilli Citrus Inc

Jul 2019 – Present 

Create a strategy plan for going to market along with the tools needed for the sales team to present and sell. Make suggestions for distributors, brokers, and marketing. Execute the strategic plan for going to market with the hired team. Assist CEO/President on all levels of obtaining the company goals.

Owner Michael Hoare Brand Management Group

Jan 2002 – Present

Michael Hoare Brand Mgmt Group (MHBMG) can analyze your product, outline a step-by-step comprehensive plan to increase your sales, obtain distribution and key retail accounts, assist with line development, improve marketing, and aid with importing. Whether your product is new or already established, the combination of our experience and our extensive contacts in the market will help boost your product’s sales and distribution. MHBMG exists for one reason only–to add value to manufacturers. We provide that value on a number of different levels.

Senior Advisor : Steve’s Paleo Goods

Jan 2019 – Jan 2020 

Working with the CEO to evaluate and advise on current sales projections, targeted accounts, and all strategies going forward. Train and mentor the current sales team. Help prepare the company for future investments, purchases, and help set priorities.

Advisor of DSD : The Bu Kombucha

Jan 2019 – Sep 2019

Advising the BU kombucha in acquiring DSD distributors to help grow their sales across the country.

Senior Advisor/Share Holder : Pinto Barn/Don’t Go Nuts

Aug 2015 – Jul 2019

Michael helped create and develop sales plan region by region. Introduce and selected broker team throughout the country by region as well as by channel of trade. Mentor and develop sales teams to better manage themselves, their broker networks and develop key account lists for each region. Help develop additional sales for existing distributors by focusing on key accounts that support those warehouses in said regions. Suggest secondary distributors when needed in regions. Develop and suggest key trade shows to help develop key accounts and distributors. Work with top management to develop sales projections and marketing budget (including demo, promotional, slotting and other fee’s). Michael currently serves in the role of Senior Advisor.

President of Sales : Kohana Coffee

March 2017 – September 2018

Responsible for hiring and training a national sales team as well as brokers and
marketing team. Developed a new sales strategy and sales manual. Reviewed
past sales projections and created new projections. Opened an additional 14,000
doors within a 12-month period.

Executive Vice President of Sales : Living Intentions

2014 – 2016

Trimmed down an extensive line of products to a core line of products. Increased
sales the first full year by 30%. Second year increased the distribution DC’s of
UNFI, KeHE and other independents distributors throughout the country. Built a
national broker team.

Vice President of Sales : Brads Raw Foods

2011 – 2014

Began advising with this brand when annual sales were at $3.5M taking it through
$1.5M in sales per month. Hired and managed a national sales team, broker
teams, and built out the distribution network to cover the different channels of
trade.

Co-Owner : Primal Spirit Foods (Vegan Meatless Jerky)

2001 – 2014

Helped develop a product line, financial model, strategy to market and implemented
initial sales calls throughout the country.
Also, at this time I began and developed MHBM by becoming an advisor/
consultant. During this time I worked with brands like Keeper Springs Water, Route
66 Soda, Balance Water, and others.

East Coast Regional Manager : Naked Juice

2000 – 2001

Increased distribution on the east coast over 200% by bringing on new distributors.
Oversaw and began to add new lines of product, such as Ziegler’s Apple Cider,
Orchid Island Juice and Saratoga Water to those distributors.

Regional Manager – National Sales Manager : Fresh Samantha Juices

1996 – 2000

In three and half years I was responsible for the growth of Fresh Samantha from 0
to $23M in the NY Metro area. I hired, trained and managed over 25
driver/sales routes in the NY Metro area after which I moved into a national
account role.

Sales Representative – VP of Sales : Mootch & Muck, Inc.

1980 – 1996

In 1980 I began my career at Mootch & Much with imported bottled waters
such as Evian, Ferrarelle, Contrexville, Badoit, San Pellegrino as well as other
specialty items emerging during this decade. In the late 80’s the New Age
beverages (enhanced) began to be introduced into the market through Mootch
& Muck. Such items as Clearly Canadian, Vitamin Water, GoGo Energy Drinks
and many others.