Senior Vice President of Sales: Ingrilli Citrus Inc July 2019 – Present
Create a strategy plan of going to market along with the tools needed for the sales team to present and sell. Make suggestions for distributors, brokers, and marketing. Execute the strategic plan for going to market with the hired team. Assist CEO/President on all levels of obtaining the company goals.
Owner: Michael Hoare Brand Management Group Jan 2002 – Present
Michael Hoare Brand Mgmt Group (MHBMG) can analyze your product, outline a step-by-step comprehensive plan to increase your sales, obtain distribution and key retail accounts, assist with line development, improve marketing, and aid with importing.
Whether your product is new or already established, the combination of our experience and our extensive contacts in the market will help boost your product’s sales and distribution. MHBMG exists for one reason only–to add value to manufacturers. We provide that value on a number of different levels. Learn more here.
Senior Advisor: Steve’s Paleo Goods Jan 2019 – Jan 2020
Working with the CEO to evaluate and advise on current sales projections, targeted accounts, and all strategies going forward. Train and mentor the current sales team. Help prepare the company for future investments, purchases, and help set priorities.
Advisor of DSD: The Bu Kombucha Jan 2019 – Sep 2019
Advising The BU kombucha in acquiring DSD distributors to help grow their sales across the country.
Senior Advisor/Share Holder: Pinto Barn/Don’t Go Nuts Aug 2015 – Jul 2019
Michael helped create and develop sales plan region by region. Introduce and selected broker team throughout the country by region as well as by channel of trade.
Mentor and develop sales teams to better manage themselves, their broker networks and develop key account lists for each region.
Help develop additional sales for existing distributors by focusing on key accounts that support those warehouses in said regions. Suggest secondary distributors when needed in regions.
Develop and suggest key trade shows to help develop key accounts and distributors.
Work with top management to develop sales projections and marketing budget (including demo, promotional, slotting and other fee’s).
Michael currently serves in the role of Senior Advisor.
President of Sales: Kohana Coffee Dec 2016 – Aug 2018
Since joining Kohana Coffee as President of Sales, Michael has brought on a National Sales Team (3 Regional Managers) in addition to the Food Service Director of Sales who was already on board and working under Michael for direction and guidance. Michael has also hired and trained an Inside Sales Coordinator and a Field Marketing Manager. Michael also helped launch a new line of Kohana Coffee products; the conventional Non-GMO concentrates. All of this accomplished in less than 6 months.
Executive Vice President of Sales: Living Intentions Sept 2014 – Aug 2016
Trimmed down an extensive line of products to a core line of products. Increased sales the first full year by 30%. Second year increased the distribution DC’s of UNFI, KeHE and other independents distributors throughout the country. Built a national broker team.
Vice President of Sales: Brads Raw Foods Oct 2011 – Sep 2014
Helping Brad move from direct sales into national distribution in Natural, Convention and Foodservice. Helped Brads Raw Foods reach sales of 1.7 million in April 2014.
Vice President/ Partner : Primal Spirit Foods Jan 2000 – Oct 2013
We manufacture and distribute a natural snack. The snack is a meatless jerky called Primal Strips and Primal Sticks. It is made from either Soy, Seitan or Shitaki Mushrooms.
Head of Sales: 12 Sparkling Beverages Mar 2011 – Jan 2013
Managing all of the sale needs, bringing on new distributors and accounts, maintaining existing ones. Creating sales programs, incentives and promotions. Organizing trade shows and managing sales people.
Sales Manager/ Tears of the Clouds Feb 2002 – Jan 2013
National Account Manager: Fresh Samantha Juices Jan 1997 – Jan 2000