Michael Hoare
Michael Hoare Brand Management

26 Dawning Lane
Ossining, NY 10562
917.297.8011
mh@michaelhoarebmg.com
michaelhoare.com


OBJECTIVE
To utilize my four decades of experience to become a board member or Senior
Advisor of Sales and Distribution Strategy to help your company achieve its goals.
An evaluation of current sales and broker teams, key accounts, and projected sales
strategy will be conducted. I will also conduct a review of current distribution,
possible additional channel strategies and sales/broker support for those channels
if needed. Sales team mentorship/ guidance will be provided as well as
assistance in line extensions and private label opportunities.

EXPERIENCE
President of Sales | Kohana Coffee
March 2017-Septemeber 2018
Responsible for hiring and training a national sales team as well as brokers and
marketing team. Developed a new sales strategy and sales manual. Reviewed
past sales projections and created new projections. Opened an additional 14,000
doors within a 12-month period.

Executive Vice President of Sales | Living Intentions
2014-2016
Trimmed down an extensive line of products to a core line of products. Increased
sales the first full year by 30%. Second year increased the distribution DC’s of
UNFI, KeHE and other independents distributors throughout the country. Built a
national broker team.

Vice President of Sales | Brads Raw Foods
2011-2014
Began advising with this brand when annual sales were at $3.5M taking it through
$1.5M in sales per month. Hired and managed a national sales team, broker
teams, and built out the distribution network to cover the different channels of
trade.

Co-Owner | Primal Spirit Foods (Vegan Meatless Jerky)
2001-2014
Helped develop a product line, financial model, strategy to market and implemented
initial sales calls throughout the country.
Also, at this time I began and developed MHBM by becoming an advisor/
consultant. During this time I worked with brands like Keeper Springs Water, Route
66 Soda, Balance Water, and others.

East Coast Regional Manager| Naked Juice
2000-2001
Increased distribution on the east coast over 200% by bringing on new distributors.
Oversaw and began to add new lines of product, such as Ziegler’s Apple Cider,
Orchid Island Juice and Saratoga Water to those distributors.

Regional Manager -National Sales Manager | Fresh Samantha Juices
1996-2000
In three and half years I was responsible for the growth of Fresh Samantha from 0
to $23M in the NY Metro area. I hired, trained and managed over 25
driver/sales routes in the NY Metro area after which I moved into a national
account role.

Sales Representative -VP of Sales | Mootch & Muck, Inc
1980-1996
In 1980 I began my career at Mootch & Much with imported bottled waters
such as Evian, Ferrarelle, Contrexville, Badoit, San Pellegrino as well as other
specialty items emerging during this decade. In the late 80’s the New Age
beverages (enhanced) began to be introduced into the market through Mootch
& Muck. Such items as Clearly Canadian, Vitamin Water, GoGo Energy Drinks
and many others.

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